ABC Social Media

For several ABC properties, I led various digital campaigns aimed at maximizing share of mind among target audiences. The objective was to seamlessly extend the series aesthetic into the social media feed.

While the compact space of a social feed presents its own challenges, my focus was to push the boundaries of what is typically expected from social media content. This involved carefully curated visuals, motion graphics, and storytelling elements that were both visually compelling and consistent with each property's brand identity.

The end result was a series of social campaigns that not only captured attention but also enriched the viewer's engagement with the property, turning passive scrolling into an active brand experience.