I led the design for various email campaigns at Showtime, each tailored to promote different shows, films, or subscriber benefits. Leveraging Showtime's rich visual assets and well-known IP, I crafted email layouts that were not only visually compelling but also strategically structured for maximum engagement. The designs featured a responsive layout ensuring an optimal viewing experience across a range of devices. Key content and CTAs were strategically positioned to guide the reader's eye and encourage clicks, while the visual elements were carefully balanced to complement the copy, reinforcing the brand's narrative. Each campaign was A/B tested to validate design choices and improve open and click-through rates. The end result was a suite of emails that not only showcased Showtime's diverse offerings but also effectively drove viewer engagement and subscriptions.
