Turtles All the Way Down Book Launch

Led the end-to-end creative process for Penguin’s high-visibility teaser website to launch John Green's book, 'Turtles All the Way Down.' I orchestrated a cohesive team of designers, developers, and copywriters to deliver a multi-layered, interactive experience aimed at dedicated fans. The project involved creating a series of intricate puzzles that served as both a promotional tool and an engaging user experience.I worked directly with Penguin's marketing department to ensure alignment with the book’s themes and the author's brand.